Marketing Rules

  1. The Rule of Compounding
    If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences. This sharing and discussing of your content opens new entry points for search engines to find it or for natural word of mouth. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
  2. The Rule of Patience
    Success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
  3. The Rule of Quality
    Quality trumps quantity. It’s better to have one long-term viewer than a hundred who are passing. It’s better to take the day off than have a bad stream.
  4. The Rule of Focus
    It’s better to specialize than to be a jack-of-all-trades. A highly-focused strategy intended to build a strong brand has a better chance for early success than a broad variety strategy that attempts to be all things to all people.
  5. The Rule of Listening
    Success with Twitch requires listening and research. Find out what your target audience is watching. Then can you create content and spark conversations that add value rather than clutter to their lives.
  6. The Rule of Influence
    Spend time finding the influencers on Twitch who have quality audiences and are similar to your streaming values. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your stream in front of a huge new audience.
  7. The Rule of Value
    If you spend all your time on Twitter or Twitch directly promoting your stream or tshirts, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing.
  8. The Rule of Acknowledgment
    You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of streamer success, so always acknowledge every person who reaches out to you. And try to interact with as many as possible in your chat.
  9. The Rule of Accessibility
    Don’t do your stream and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
  10. The Rule of Reciprocity
    You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media or Twitch should be focused on sharing and talking about content published by others.

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